02 / Marketing

Help the right readers find their next read.

A book needs more than a release date. Our no-upfront-fee marketing model connects the work of reaching readers with an agreed share of book sales.

Begin with a reason to read.

Who is the book for? What makes its story, perspective, or subject compelling to them? Positioning brings these questions into focus so the description, presentation, and promotion can work together.

Shape a plan around the title.

Positioning and presentation

Clarify the book’s promise, its readership, and the message that introduces it. Review how the available book materials support that story.

Audience and discovery

Explore where relevant readers pay attention and which promotional opportunities fit the book. An existing audience can help, but it is not a prerequisite for an inquiry.

Campaign preparation

Discuss the promotional assets, channels, and activity appropriate to the project. The specific work is scoped before it begins.

Learning from activity

Review available campaign and sales information to understand the response and inform the next steps.

Aligned around sales. Honest about uncertainty.

There is no upfront marketing fee under the stated offer. AuthorUpside earns an agreed share when copies sell, with the commercial details established in the publishing agreement.

Marketing can improve a book’s opportunity to be discovered. It cannot guarantee purchases, income, bestseller status, or a particular return. The offer does not imply unlimited advertising spend or that every channel and third-party service is included.

Your knowledge of the book matters.

Tell us what inspired the work, who responds to it, and what you have already tried. Author websites, communities, mailing lists, prior campaigns, and reader feedback can all add useful context when available. You do not need to arrive with every answer.

Your next step starts with a conversation.

Explore your book’s potential
THE NEXT CHAPTER STARTS HERE

You wrote the words.
Let's find their readers.

Tell us about your book, where you are, and where you want to go.

Submit your book

An inquiry, a conversation, a possible next chapter.